Braselton, GA Profile: Facts & Data


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Braselton, Georgia - Basic Facts

The Town of Braselton had a population of 11,837 as of July 1, 2020.

The primary coordinate point for Braselton is located at latitude 34.1093 and longitude -83.7627 in Jackson County. The formal boundaries for the Town of Braselton encompass a land area of 12.48 sq. miles and a water area of 0.1 sq. miles. Jackson County is in the Eastern time zone (GMT -5). The elevation is 909 feet.

While the primary coordinates for Town of Braselton are located in Jackson County, it should be noted that the formal boundaries for this community also extend into Barrow County, Gwinnett County, and Hall County.

The Town of Braselton (GNIS ID: ) has a P1 Census Class Code which indicates populated place that is also an incorporated place with the same name and the same census code. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Georgia is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The Town of Braselton is located within West Jackson Division of Jackson County.

Alternate Unofficial Names for Braselton: Braseltown.


Braselton, GA Data & Demographics (As of July 1, 2020)


Total Population 11,837 (100%)
Population in Households 11,818 (99.8%)
Population in Families 10,705 (90.4%)
Population in Group Quarters1 19 ( 0.2%)
Population Density 909
Diversity Index2 50


Median Household Income $101,823
Average Household Income $122,738
% of Income for Mortgage4 12%
Per Capita Income $40,736
Wealth Index5 157


Total HU (Housing Units) 4,216 (100%)
Owner Occupied HU 3,638 (86.3%)
Renter Occupied HU 353 ( 8.4%)
Vacant Housing Units 226 ( 5.4%)
Median Home Value $279,545
Average Home Value $341,181
Housing Affordability Index3 231


Total Households 3,990
Average Household Size 2.96
Family Households 3,284
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2020 2020-2025
Population 4.43% 2.38%
Households 4.35% 2.34%
Families 4.19% 2.26%
Median Household Income   1.1%
Per Capita Income   2.09%
Owner Occupied HU   2.46%


Braselton, GA - Peer Comparisons by Rank and Percentile

The table below compares Braselton to the other 625 incorporated cities, towns and CDPs in Georgia by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 102 84th
Population Density # 182 71st
Median Household Income # 19 97th
Housing Affordability Index # 418 67th
Per Capita Income # 39 94th
Diversity Index # 352 44th

Additional comparisons and rankings can be made with a VERY EASY TO USE Georgia Census Data Comparison Tool.

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